We've brought together some of the strongest minds in fitness and nutrition to deliver innovations with real impact to every body.
The Performance Advisory Board combines innovation, evidence-based research, and emerging science with practical implementation and real-world testing to create truly effective nutrition solutions. Our approach ensures that every product is grounded in science, guided by expert insight, and proven through real-life performance.
Informed Tested
Performance Advisory Board FAQs
The Performance Advisory Board is a collective of world-leading professors, scientists, and elite athletes who are helping to shape the future of performance nutrition.
Their insights aren’t purely theoretical. Their cutting-edge science is grounded in real-world experience.
From product formulation to research-backed validation, they work with our team to ensure every supplement is built on evidence, not guesswork.
Our exclusive roster of sports nutrition experts and elite athletes are helping to redefine what science-backed performance looks like. Hailing from the very best in their fields, our list of leaders from labs, lecture halls, and podiums includes:
- Luc van Loon, PhD – One of the world’s most cited researchers in protein metabolism, Luc is a professor at Maastricht University and has authored over 530 peer-reviewed papers.
- Guillermo Escante, DSc, MBA, ATC, CSCS – With qualifications that span science, healthcare, and business, Guillermo bridges academic rigour with real-world coaching. He’s a certified strength and conditioning specialist and a Fellow of the International Society of Sports Nutrition.
- Abbie Smith-Ryan, PhD – An international creatine expert, Abbie is Director of the Applied Physiology Lab at UNC Chapel Hill.
- Dr. Tom Brownlee – A powerhouse in applied sport science, Tom leads athlete-focused research at the University of Birmingham.
- Professor Leigh Breen – Leigh specialises in muscle physiology and ageing — helping us stay ahead of the curve on supplements that support long-term strength and mobility.
- Craig Sale – A seasoned research leader at Manchester Metropolitan University, with deep experience in exercise and nutrition interventions.
- Ross Edgley – An ultra-endurance athlete with a world record to his name, Ross became the first person to swim the entire coastline of Great Britain — 2,000 miles in 157 days.
- Dr. Ishrat Ahmed – A practicing medical doctor with a passion for performance health, Ishrat brings frontline healthcare insight to our product conversations.
Behind every scoop is a team that lives and breathes performance. Our Performance Advisory Board doesn’t sit on the sidelines. They actively help shape the science behind your supplements.
No fads. No trends. With decades of academic insight and practical experience, these world-class sports nutrition experts work closely with us to ensure every formulation is grounded in evidence.
Whether it's refining a best-seller or creating something brand-new, you can count on what you’re putting in your body to be built on research. Science-backed supplements you can trust.
The Performance Advisory Board doesn’t offer personal consultations or advice.
Instead, their focus is on shaping Myprotein’s products so that they reflect the latest and greatest information in performance nutrition.
We don’t just look for credentials — we look for leaders. Every member of the Performance Advisory Board has been handpicked based on their contributions to sports science, health, and performance nutrition.
From researchers and lecturers to fitness professionals and health practitioners, each expert brings a unique perspective. Because when it comes to elite performance, only the best will do.
The goal of the Performance Advisory Board isn’t to formally approve every product. Instead, their input is central to the product development process.
Our experts provide industry-leading insight on formulation and ingredient selection, ensuring that our range is always evolving based on evidence and performance.